Nielson DMA (Designated Market Area) Rankings
For purposes of the Audio Description Project and its visitors, we
care about the Nielsen DMA Ranking because the FCC initially required
all TV stations in the TOP 60 markets to carry and pass through
audio description signals for shows which have description.
In 2020 this number (60) was ordered to be
increased by 10 each year until we reach 100. Here is the specific wording
(the bolding is ours) of the FORMER requirement from
the FCC's website under
Title 47 / Chapter I / Subchapter C / Part 79 / Subpart A / §79.3:
- Beginning July 1, 2015, commercial television
broadcast stations that are affiliated with one of the top four
commercial television broadcast networks (ABC, CBS, Fox, and NBC), and
that are licensed to a community located in the top 60 DMAs,
as determined by The Nielsen Company as of January 1, 2015,
must provide 50 hours of video description per calendar quarter,
either during prime time or on children's programming, and, beginning
July 1, 2018, 37.5 additional hours of video
description per calendar quarter between 6 a.m. and 11:59 p.m. local
time, on each programming stream on which they carry one of the top four
commercial television broadcast networks. If a station in one of these
markets becomes affiliated with one of these networks after July 1,
2015, it must begin compliance with these requirements no later than
three months after the affiliation agreement is finalized.
[Additional wording addresses Cable and Satellite providers as well as
non-broadcast networks.]
If you want to know where your area lies today
(which will affect future rulings), here is a link to the Current DMAs. (Page last updated July 1, 2024)